Chicago Fire
Case Study


2021 Chicago Fire Rebrand
In October of 2021, the MLS’s Chicago Fire rebranded for the second time in three years, after a push from fans and supporters. For assistance with rebranding apparel, the Fire spoke with several collegiate and professional equipment managers who recommended IAS Branding. The team wanted to introduce the rebrand for their last match of the 2021 season, leaving about a week to come up with a solution to cover the logos on all existing products. Using our innovative Performance Flex Plus product, IAS created patches that could be used for only the final game of the season, and removed so that a permanent solution could be applied post-season. After the season ended, IAS permanently rebranded uniforms, training kits, and staff apparel with the new branding, decorating over 2000 products in total.
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Explore Our Capabilities
Case Studies
At IAS Branding, we pride ourselves on being adaptable to a wide customer base and tailoring our solutions to meet your needs. Learn more about how we have delivered on some of the most demanding projects below.
KU Liberty Bowl
In 2022, the University of Kansas Football Team was selected to play in the Liberty Bowl, their first bowl appearance since 2008. With this being such a large achievement for the team, Kansas wanted to ensure players, coaches, and staff were well-outfitted for the game. They attempted to secure garments from Adidas, pre-decorated with their...
Washington Commanders
At the end of 2021, the NFL’s (then) Washington Football Team prepared to announce their new team name and rebrand in early 2022. In preparation for the announcement, they needed a partner to produce and secure and decorate large quantities of apparel with the new branding, while ensuring the new name was not made public...
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