Chicago Fire
Case Study


2021 Chicago Fire Rebrand
In October of 2021, the MLS’s Chicago Fire rebranded for the second time in three years, after a push from fans and supporters. For assistance with rebranding apparel, the Fire spoke with several collegiate and professional equipment managers who recommended IAS Branding. The team wanted to introduce the rebrand for their last match of the 2021 season, leaving about a week to come up with a solution to cover the logos on all existing products. Using our innovative Performance Flex Plus product, IAS created patches that could be used for only the final game of the season, and removed so that a permanent solution could be applied post-season. After the season ended, IAS permanently rebranded uniforms, training kits, and staff apparel with the new branding, decorating over 2000 products in total.
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Explore Our Capabilities
Case Studies
At IAS Branding, we pride ourselves on being adaptable to a wide customer base and tailoring our solutions to meet your needs. Learn more about how we have delivered on some of the most demanding projects below.
Paradise Advertising & Marketing
Rebranding your company is a formidable task and, in 2024, Paradise Advertising and Marketing determined IAS Branding was the right partner to help visually launch their brand through branded apparel and promotional products. The project spanned multiple audiences, engaging internal stakeholders, a nation-wide employee base, and current customers. Supporting multiple distribution channels, IAS Branding assisted...
Chester’s Chicken
In 2023, Chester’s Chicken, a nation-wide chain of franchises, contacted IAS Branding in need of a uniform supplier to service over 280 franchise locations. In response to this request, IAS Branding developed a fulfillment program including a combination custom, Chester’s private-labeled product as well as stock product decorated with Performance Flex® Water Base transfers. In...
NBA Draft Combine
In 2021 the NBA was experiencing difficulties decorating their NBA Draft Combine with player names and number, and many NBA teams were having similar issues with their Summer League jerseys. Given that rosters change quickly during those time periods, and timelines for updating jerseys are short, fully sublimating names and numbers is impossible, but the...
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