NBA Draft Combine
Case Study
NBA Draft Combine and Summer League
In 2021 the NBA was experiencing difficulties decorating their NBA Draft Combine with player names and number, and many NBA teams were having similar issues with their Summer League jerseys. Given that rosters change quickly during those time periods, and timelines for updating jerseys are short, fully sublimating names and numbers is impossible, but the garments were delivered with the rest of the decoration pre-sublimated. The NBA had tried using various heat transfer products, but experienced consistent issues with dye migration because, when exposed to heat above 280 degrees, sublimated products will begin to bleed and blur. After exploring many options, the NBA partnered with IAS Branding for their decoration. IAS’s proprietary Performance Flex® Matte Finish is applied at 265 degrees, which allows it to be used on sublimated garments without any dye migration. The other benefit to Performance Flex® Matte Finish is that it’s an easy product for teams to press themselves, provided they have a basic heat press, and IAS has supplied many teams with DIY numbering kits they can apply themselves. In the past three years, IAS has become the sole decorator of the NBA Draft Combine jerseys as well as the decorator for several teams’ Summer League jerseys.
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Explore Our Capabilities
Case Studies
At IAS Branding, we pride ourselves on being adaptable to a wide customer base and tailoring our solutions to meet your needs. Learn more about how we have delivered on some of the most demanding projects below.
Tony’s Fresh Market
Tony’s Fresh Market is a large grocery store chain the Chicagoland area, and their golf outing supports the Tony’s Charitable Foundation. Hosted at Cog Hill Golf and Country Club, the outing takes over all four of the club’s courses and IAS Branding manages the entire event including registration, giveaways, on-course sampling stations, hospitality, fundraising activities,...
Chicago Executive Airport
Chicago Executive Airport (formally Palwaukee Airport) is a staple for private aircraft flying in and out of Chicago. During 2022, CEA announced that they would be opening new development space along with making significant upgrades to the airport. In line with the physical enhancements, CEA also sought to elevate their branding and marketing materials. They...
Wintrust Community Banks
In 2023 Wintrust Community Banks received the award for ranking highest in the J.D. Power U.S. Retail Banking Satisfaction Study in the Illinois Region for the second consecutive year. As a reward for their employee base, Wintrust sought to create an employee incentive store that would allow every employee to select a gift of either...
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