KU Liberty Bowl
Case Study


KU Football at the 2022 AutoZone Liberty Bowl
In 2022, the University of Kansas Football Team was selected to play in the Liberty Bowl, their first bowl appearance since 2008. With this being such a large achievement for the team, Kansas wanted to ensure players, coaches, and staff were well-outfitted for the game. They attempted to secure garments from Adidas, pre-decorated with their school logo, and send them to IAS Branding to have the Bowl Logos applied with Performance Flex® Matte Finish. Unfortunately, they received word that Adidas would not be able to deliver their garments on time for the game. In fact, the only available inventory had not yet been decorated with even the Adidas logo. With limited time for delivery, Adidas and the university approached IAS Branding proposing that IAS create and apply the Adidas, University of Kansas, and Liberty Bowl logos to all garments. Within about a week, IAS decorated over 4000 garments, using Performance Flex® Matte Finish, and delivered them in time for the Liberty Bowl.
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Lorem ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Explore Our Capabilities
Case Studies
At IAS Branding, we pride ourselves on being adaptable to a wide customer base and tailoring our solutions to meet your needs. Learn more about how we have delivered on some of the most demanding projects below.
Paradise Advertising & Marketing
Rebranding your company is a formidable task and, in 2024, Paradise Advertising and Marketing determined IAS Branding was the right partner to help visually launch their brand through branded apparel and promotional products. The project spanned multiple audiences, engaging internal stakeholders, a nation-wide employee base, and current customers. Supporting multiple distribution channels, IAS Branding assisted...
Chester’s Chicken
In 2023, Chester’s Chicken, a nation-wide chain of franchises, contacted IAS Branding in need of a uniform supplier to service over 280 franchise locations. In response to this request, IAS Branding developed a fulfillment program including a combination custom, Chester’s private-labeled product as well as stock product decorated with Performance Flex® Water Base transfers. In...
Chicago Fire
In October of 2021, the MLS’s Chicago Fire rebranded for the second time in three years, after a push from fans and supporters. For assistance with rebranding apparel, the Fire spoke with several collegiate and professional equipment managers who recommended IAS Branding. The team wanted to introduce the rebrand for their last match of the...
How can we help?
Reach out and let us know how we can help your brand. Whether you’re just getting started or know exactly what you want, our team is here to help.