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IAS Branding

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Chicago Fire

Case Study

2021 Chicago Fire Rebrand

In October of 2021, the MLS’s Chicago Fire rebranded for the second time in three years, after a push from fans and supporters. For assistance with rebranding apparel, the Fire spoke with several collegiate and professional equipment managers who recommended IAS Branding. The team wanted to introduce the rebrand for their last match of the 2021 season, leaving about a week to come up with a solution to cover the logos on all existing products. Using our innovative Performance Flex Plus product, IAS created patches that could be used for only the final game of the season, and removed so that a permanent solution could be applied post-season. After the season ended, IAS permanently rebranded uniforms, training kits, and staff apparel with the new branding, decorating over 2000 products in total.

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Explore Our Capabilities

Branded Apparel
Promotional Products
Creative Services
E-Commerce Solutions
Order Fulfillment
Event Management

Case Studies

At IAS Branding, we pride ourselves on being adaptable to a wide customer base and tailoring our solutions to meet your needs. Learn more about how we have delivered on some of the most demanding projects below.

Tony’s Fresh Market

Tony’s Fresh Market is a large grocery store chain the Chicagoland area, and their golf outing supports the Tony’s Charitable Foundation. Hosted at Cog Hill Golf and Country Club, the outing takes over all four of the club’s courses and IAS Branding manages the entire event including registration, giveaways, on-course sampling stations, hospitality, fundraising activities,...

Chicago Executive Airport

Chicago Executive Airport (formally Palwaukee Airport) is a staple for private aircraft flying in and out of Chicago. During 2022, CEA announced that they would be opening new development space along with making significant upgrades to the airport. In line with the physical enhancements, CEA also sought to elevate their branding and marketing materials. They...

Wintrust Community Banks

In 2023 Wintrust Community Banks received the award for ranking highest in the J.D. Power U.S. Retail Banking Satisfaction Study in the Illinois Region for the second consecutive year. As a reward for their employee base, Wintrust sought to create an employee incentive store that would allow every employee to select a gift of either...

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